Welcome to Bay Pac.
Home to socially responsible beverages

 About Us

Bay Pac is a different kind of beverage company… We produce, import and distribute beverages from around the world that are made with unique, natural, sustainably farmed and, where possible, Fair Trade Certified ingredients. When a consumer purchases one of our brands, they can be assured that they have chosen quality, purity, taste and social responsibility.

Bay Pac believes that our stature as a company is measured equally by the positive contribution we make to the lives of people, communities and the environment, as well as by achieving financial success.


Forward Thinking

Bay Pac is always interested in partnering with companies who have an interest in the organic, sustainable and natural beverage markets.

Contact Us

If you are a distributor and would like to open discussions with Bay Pac Beverages about one or all of our unique beverages, send us an email at


Filling out the "Hello Bay Pac" form is quick & easy and you'll provide all the information we need up front.

 Stores & Bars

Offer your customers the award winning FAIR. Spirits line, Aqotango Beer, or Belle Chasse Vodka. Bars, restaurants, retail outlets or online. Introduce yourself.

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Chris Archibald

Chris Archibald

Mobile: (310) 743-4409

Chris Archibald is a 20 year veteran of the wine and spirits industry. In various roles across all three tiers of the business, he has held positions with Jim Beam, Robert Mondavi, Southern Wine & Spirits, and has managed beverage programs for multiple Los Angeles restaurants. Chris brings a unique skill-set to Bay Pac having worked as a seller, buyer, distributor, marketer and educator and wants to put them to work building a socially responsible set of brands into household names. He also likes college football. And oysters.

Chris holds two degrees from the University of California at Santa Cruz in Economics and Writing and an MBA from the Bordeaux Management School in France with a focus on the global wine and spirits industry.

Sal Svedise

Sal Svedise

Mobile: (650) 642-6932

Sal Svedise, born and raised in the Bay Area, has over ten years of sales experience in the food and beverage industry and has a passion for the field.

Greg Bays

Greg Bays

Mobile: (360) 389-3894

Greg Bays' primary expertise is with technology and programming. He has operated a consulting firm for over 20 years for large clients such as Netgear and PlayOn. Since joining Bay Pac in 2013, Greg has streamlined many of the behind the scenes operations for Bay Pac.

With an additional background in customer service, (T-Mobile), and logistics (FFE), Greg added FAIR. Brand Ambassador to his resume and started growing the brand in Washington and Oregon. His skill set is quite diverse and he can handle any challenge we throw at him with great aplomb.

Greg was promoted to Bay Pac's Director of Business Development in May of 2015.

Steve Roberson

Steve Roberson

Phone: (512) 638-3336

Steve is responsible for Bay Pac operations in the Austin, Texas area. He comes to us with a wealth of experience in the spirits business. He was with Seagrams and spent time with several national distributors after Seagrams was sold.

David Wagner

David Wagner

Mobile: (845) 323-6737

With over 9 years experience in competitive analysis, targeting new markets, identifying prospects, and securing new business, David is able to establish a rapport with individuals at all organizational levels through creative communication and presentation. He was most recently a director/Manager for Niche Import Company out of Cedar Knolls, NJ

Richard Ward

Richard Ward

Phone: (312) 805-3505

Richard Ward, has specialized in representing and developing high-end luxury alcoholic beverages and in establishing and maintaining a distribution network for these products. Richard is a consummate professional with long standing relationships within the industry.

Richard was Vice President, Divisional Manager of a specialty wine division at Joseph E. Seagram. As someone who has been very actively involved in the alcohol beverage business for the past 30 years, Richard is in an excellent position to assure that FAIR. Spirits will be on the leading edge of the imported spirits category.

In key management positions, Richard was responsible for the early success of several highly visible national brands such as Robert Mondavi Winery, Pierre Ferrand Cognacs & Sierra Nevada Brewery.

Jack Bays

Jack Bays

North America: +1 (925) 389-1834

Overseas: +33 6 12 93 63 18

Jack Bays has over 35 years experience in the food and beverage industry, specializing in nutraceutical and organic products. He also has extensive brand management experience at prominent corporations and a background in new product development. His corporate experience included Coors Brewing Company, PepsiCo and Sarah Lee Corporation. He finished his corporate career leading Technical Operations for Shasta Beverages.

Jack is an angel investor and serial entrepreneur. His current company, Bay Pac Beverages, develops and markets beverage products internationally in emerging categories, focusing today on FAIR. brand spirits—the first socially responsible line of spirits.

“I become involved in ventures where I have a personal passion for something and sometimes ideas and timing come together to create an exceptional opportunity from that passion. That’s the situation with FAIR., which combines the concept of an exciting new spirits line with a dedication to social responsibility.”

Jack has a BS from the University of Colorado, a diploma from the Graduate Engineering Program at the University of Michigan, and an MBA from Fordham University in New York.

Nina Quasbarth

Nina Quasbarth

Mobile: (415) 596-9381

Nina Quasebarth is the Director of Administration at Bay Pac Beverages. She has been with Bay Pac since September 2013 and is based in San Francisco. Her primary responsibilities include supporting the national sales team, marketing and brand development.

Nina has been able to adapt to a variety of challenging scenarios. Most recently, she'd pulled double duties as the Account Manager for Northern California on top of her administration tasks.

She previously worked in Investor Relations at Keiretsu Forum and graduated from San Francisco State University.

Rob Amato

Rob Amato

Mobile: (702) 501-3052

Rob entered into the beverage industry almost right after he turned 21 and worked with boutique brands and wholesalers.

He is involved with the USBG (United States Bartenders Guild) and his pedigree includes completing the bar smarts wired and advanced programs, Southern wine and spirits Academy of Spirits and Fine service, Certified beer server, Spirits professional and the Gin Genius program.